Why does the Rogue RM-43 cost $3,500?

[hector]

I get that 4x3 uses more steel than 3x3.

What other factors justify the price increase? Is 4x3 sufficiently more durable than 3x3 that it would make sense for a gym or club to pay the premium?


https://www.roguefitness.com/rm43

[James]

Lasers.

[ccoyle]

Aimed at the college and pro markets. Safe choice for the suits in the purchasing department with capacious budgets. Plus, Rogue are great marketers.

[mbasic]

I get that 4x3 uses more steel than 3x3.

What other factors justify the price increase? Is 4x3 sufficiently more durable than 3x3 that it would make sense for a gym or club to pay the premium?


https://www.roguefitness.com/rm43

Idk.... probably some of it is due to the number of units sold. The other typical stuff (3"x3" and 'under') is more common and economy comes with volume.

[brkriete]

I emailed for a quote before they were publishing pricing on this and it was substantially cheaper a year or two ago (I can't find the email but I think it was around $1K less for a six post rack than their current pricing).

It looks like some substantial upgrades in construction vs the regular 3x3 stuff (tons of gussets and additional bracing) which is probably overkill for virtually anyone - I don't think I've ever heard of anyone complaining about the regular Monster stuff being too weak or flexible.

I suspect a portion of it is because it includes full sandwich j cups, strap safeties, etc, vs the regular line(s), a portion of it is because of the additional cost of materials, and the rest is because it's a specialty lower-volume product targeted at a price-insensitive market.